Why Everyone Knows Apple

 

Why Everyone Knows Apple

History

In 1976, Apple was founded by Steve Jobs an Steve Wozniak. In almost 50 years, Apple Inc has created various products starting withe the infamous MacBook to the most recent product the I Phone 16. Now, Apple is known as one of the most globally recognized brands and has become the second largest company in the world behind NVIDIA, a technology company that manufactures processors. To keep up with their immense success, Apple has developed various initiatives and strategies to stay in touch with the market. 

Key Strategies 

Building an Ecosystem

Apple is constantly finding ways to innovate and create new products that will allow for their network of technology to expand. Some examples of this are seen in their Apple MacBook, Air pods, I Phone, Apple Watch, Apple Pen, Apple Music, Apple Pay, and Apple TV+. Together, all these different products offer convivence solutions to every day problems. Some functions they help with are digital paying, monitoring health, tracking lost items, streaming music, and sending messages via Bluetooth. 

Focus on Customer Satisfaction 

Maximizing customer satisfaction is one of the many key goals Apple has. This is because, Apple understands that in order for consumers to invest in the "Ecosystem" they must feel valued as a customer. If a customer feels like they matter, they are more likely to spend thousands of dollars on Apple products. 

To accomplish this, Apple focuses on every minor detail present in the consumer shopping experience. When designing the website, products, and in store experience Apple prioritizes their customers by offering support and reliability. As a result, over 90% of Apple purchasers stated they would stay loyal to the brand. Thus, proving why Apples focus on customer satisfaction has paid off.

Understanding their Target Market

Generally, Apples target marketing is middle to upper class individuals who are willing to pay for high quality technology products. Furthermore, they're primarily younger to middle aged consumers. To be more specific, another key sector of Apples target market are tech enthusiasts who want to be among the first to try out new technology. Likewise, a big portion of Apples consumers are students and teachers who rely on technology to perform their daily functions. Overall, Apple has gained such a vast target market by finding unique ways to appeal to a large group of consumers. 

Global Reach 

Apple has created one of the most well known brands in the entire world and has one of the most recognizable logos. Their logo was designed in 1977 and has remained true to its original design over the past 50 years. The company operates in over 150 stores and uses specific marketing tactics that keep cultural differences in mind. Apple has strongly benefited from having a global reach due to the fact that more people are willing to buy a name brand that is known across the world. 

Premium Pricing 

Apple has built a brand reputation of producing high class products with sleek designs and user friendly features. Because of this, Apple is enabled to charge premium prices for their products since consumers are willing to pay for their name brand. The company is constantly investing in research and development to offer products way ahead of their time and differentiate themselves from their competitors. Additionally, it is rare that their products go on sale, only enforcing the idea that their products are superior. Their prices remain high to signify the luxury and innovation behind the brand. 

Powerful Branding

Over the years, Apple has managed to create a cohesive and high class brand persona. Some of their key characteristics include simplicity, convivence, and creativity. Finding ways to bridge together their various core values has set Apple apart from their competitors. Apple has successfully pioneered their way in the tech industry and is known for pushing the creative boundaries in the marketplace. 

Why Apple Remains one of the Largest Companies Globally

The reasoning behind Apples immense success is their dedication to providing unique customer experiences while offering luxurious products. As a company, they have seamlessly merged together their various marketing strategies and leveraged various marketing channels to reach a vast market. Apple offers more than just a product; Apple offers an ecosystem of convivence that has won the loyalty of billions worldwide. 

Things to consider

1.  Do you think Apple will eventually peak and consumers will consider shifting to a new brand or has Apple proven they can stay in tune with current market trends? 

Works Cited

"Apple Marketing Strategy." Business Model Analyst, Business Model Analyst, 2023, https://businessmodelanalyst.com/apple-marketing-strategy/?srsltid=AfmBOoqewv1fnTRxMnpQSaxB4xItZooxJ75luwe3uqLKE6j9xB3Qm4k4.

Apple's Marketing: 8 Key Strategies and Famous Campaigns." Marcom, 2023, https://marcom.com/apples-marketing-8-key-strategies-and-famous-campaigns/.